Welcome to my review of Money Mum Official: Save Yourself Happy by Gemma Bird. I have never heard of the Money Mum Official, Gemma Bird. Still, I believe her to have quite a big following on Instagram. I like books about finance and saving that aren’t too dry and boring, and this one fits in well.

SAVE A FORTUNE AND TRANSFORM YOUR LIFESTYLE IN 2022.
If you’re feeling the pinch after Christmas and worried about the rising cost of living then INSTAGRAM SENSATION MONEY MUM is here to help you SAVE THOUSANDS WITHOUT EVEN NOTICING.
“Money Mum, here, coming to you, as always, with another money tip! You don’t have to be wealthy or earn a huge salary to achieve all the things you want in life – and I’m here to show you how. Just by spending a little less on everyday small costs or being savvy with your choices, you will naturally have a little more for the finer things in life. My exciting new book will show you everything you need to know to save money and be truly happy forever.
When you’re trying to manage a busy family, it’s easy to lose sight of the things that really matter and feel like you’re drowning in worries while the pennies are drowning away.
So many of us feel we have to pretend to be wealthier than we are and try to hide it when we can’t afford something. Why though, when we are all sharing what we had for our tea and how many press ups we did that morning on social media, can’t we be more honest about our finances? Why is there still so much shame and secrecy about being a bit strapped for cash, or in debt?
I feel really strongly that it has got to change, and I’m here to get you through it..
I want to empower women and girls to take responsibility for their own financial futures. To have those difficult conversations and do the uncomfortable maths, because believe me one day you will be so glad you did.
From starting small and making little changes to your everyday habits, through building a second income into your lifestyle, to going for the big goals in your life that you might think are out of your reach – this book will help you reboot your finances one money tip at a time.
Because money isn’t a secret recipe that only rich people know, it’s a mindset and an attitude that anyone can have. And Money Mum is here, as always, to show you how.
Now stick the kettle on, grab a pen and paper and let’s start saving you some serious cash!”
Inside you’ll find:
– My ultimate deals and tips, covering everything from shopping and bills to selling unwanted items
– How to follow my weekly ‘No Spend Day’ and ‘Make Money Day’
– What your money mindset does to your anxiety levels and the impact social media has on your spending
– Tips for getting the whole family talking about money from an early age
– Spending tracker templates, charts and plenty of space for your own notes!
Gemma Bird AKA Money Mum is a hard-working mother of two from Essex. After years of working multiple jobs at once, from picking mushrooms to working as an estate agent, Gemma never earned more than ÂŁ25k a year and yet managed to pay off her ÂŁ225k mortgage. To achieve this, Gemma had to come up with some careful and creative methods of saving every penny and consequently the thought occurred to her that others may be interested in this too…
Gemma then launched @MoneyMumofficial on Instagram to help others save cash. She now regularly shares money-saving tips and promotes her ‘No Spend Day’ and ‘Make Money Day’ to her whopping 218k loyal followers. As her platform has continued to grow, brands like Amazon, Pampers, Tescos, and McDonalds have reached out to partner with her.
Visit her on Instagram.

There weren’t a lot of ideas and tips that I didn’t already know, as I am already a pretty money-savvy person. Still, I found this an easy-to-follow guide to help those who don’t know where to start and how to cut back and save.
The book is divided into seven sections, which are easy to read through or dip in and out of the parts that interest you. Gemma Bird explains her story and how her saving started as a teenager, continuing throughout her life. She has always worked with the principle of spending some, saving some, a lesson my Granny always taught us. However, I am unsure how this would work effectively for a family on a tight budget or perhaps a single-parent family, as money is tight.
She makes a good point that talking about money more and removing some of the taboos surrounding money management would be helpful. However, I also think it’s essential, to be honest, and say when you can’t afford to do something or simply don’t want to spend your money on something.
There are some excellent tips contained inside. Some of them I wouldn’t want to necessarily follow myself (like buying the majority of your clothes in Primark, maybe I’m a clothes snob? Actually, I think perhaps I’m just a snob full stop!), but some others like finding your favourite brands cheaper online would be good. Getting email notifications for this would from eBay may also be helpful for some. But, generally, just the principle of buying second-hand would help many people.
I also liked the ideas around going through what you already have to see what you actually need to purchase. I already do this, but I find many people I know have many bottles of the same thing and still buy more either just in case they need some or think they have run out.
Not all the tips suit everyone, but I think there is probably something you haven’t tried before that could help. It could also be beneficial for those in debt with some more fundamental ideas in a kind and friendly way where some books can be intimidating.
This isn’t going to set your world on fire. It probably will have some things you already know or do, but I think most will find something helpful inside. It may also be worth looking at the Money Mum Official Instagram account to see what you can collect from there.


Title | Money Mum Official: Save Yourself Happy |
Author | Gemma Bird |
Series | N/A |
Format | eARC |
Page Count | 272 Pages |
Genre | Nonfiction |
Publisher | Hamlyn |
Release Date | 6th January 2022 |
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